Bedford Stuyvesant New Beginning Charter Schools
Brand Guidelines
A comprehensive brand identity system designed to unify every touchpoint of communication — from digital enrollment campaigns to campus signage — ensuring consistent, premium representation.
Why Brand Identity
Matters
Authority
Bedford Stuyvesant New Beginnings Charter School has built its authority through more than a decade of deep roots in one of Brooklyn's most storied communities. The school operates a fully inclusive K-11 model with two certified teachers in every classroom, ensuring every student receives the individualized attention they deserve. Its THRIVE values are not aspirational slogans but operational commitments that guide every decision made by educators, families, and community partners. With robust STEM programming including robotics, 3D printing, and esports, alongside arts programs in music production and drama, and a full athletics program, BSNBCS has demonstrated that a community school can deliver a comprehensive, competitive educational experience without placing any financial burden on families.
Retention
Families stay at Bedford Stuyvesant New Beginnings because the school removes every barrier that typically causes families to disengage. There are no out-of-pocket costs for any part of the program, free after-school care is included, and the entire K-11 journey happens inside one building so siblings stay together and families build lasting relationships with the same community of educators year after year. The two-teacher inclusive classroom model means no child is pushed to the margins, and the social-emotional support embedded throughout the school day makes families feel seen as whole people, not just as enrollment numbers. When parents trust that their child is safe, challenged, and genuinely cared for, they do not look elsewhere.
Growth
Bedford Stuyvesant New Beginnings is growing because the Bedford-Stuyvesant community is actively searching for a school that competes academically with the most rigorous options in New York City while still feeling like home. Unlike competitors that prioritize test scores at the expense of student wellbeing, BSNBCS proves that academic excellence and whole-child development are not opposites. Word travels fast in Bed-Stuy when a school offers two teachers per classroom, free after school, no fees of any kind, and a program that includes robotics, drama, football, and social-emotional learning all under one roof. With 50 seats available across multiple grade levels, the opportunity to join this community is real and immediate, and more families are seizing it every enrollment cycle.
Positioning &
Strategy
Bedford Stuyvesant New Beginnings Charter School is the only K-11 community school in Bed-Stuy where every child is fully included, every family pays nothing out of pocket, and every student is prepared to thrive academically and as a confident, capable citizen of the world.
Strategic Anchors
"Whole-Child Education"
"True Inclusion"
"Zero Financial Barriers"
"Community-Rooted"
"Future-Ready Learning"
Top Parent Objections Addressed
7-Day Content
Pillars
Student Spotlight
Inside the Classroom
Community Strong
Enrollment
Funnel
No Cost to You
Tuition, after-school programming, and every enrichment opportunity are completely free to all families
Two Teachers, One Mission
Every classroom runs with two certified educators so your child always has support
One Building K Through 11
Your family grows with us from kindergarten through eleventh grade without ever starting over
The Whole Child, Every Day
Academics, social-emotional learning, STEM, arts, and sports are all part of your child's daily experience
Logo &
Identity
Primary — Light Background
Reversed — Dark Background
The school's visual mark represents academic innovation and forward momentum. The primary brand color (#364524) conveys trust and institutional credibility, while the secondary accent (#702170) signals energy and STEM-forward thinking.
Color
Palette
Typography
Bedford Stuyvesant New Beginnings Charter School is the only
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Display Sans / Institutional
- Use for all headings, section titles, and hero text at weight 700–800
- Minimum size 18px for digital, 24pt for print — never below these thresholds
- Pair exclusively with the body font for all supporting copy
We are K-8 in one building, we have free after school and we serve the whole child, academically socially and emotionally
a b c d e f g h i j k l m n o p q r s t u v w x y z
Modern Geometric Sans Serif
- Use for all body copy, descriptions, and UI text at weight 400–500
- Maintain 1.5–1.7 line-height for optimal readability across screens
- For emphasis use weight 600 semibold — never italic for brand communications
Imagery
Direction
Academic Excellence in Action
Capture students actively engaged in STEM learning — hands on robotics equipment, coding on screens, presenting projects, collaborating in labs. Prioritize natural lighting and candid moments over posed photography.
Campus Culture & Community
Showcase the diversity and energy of campus life — sports competitions, arts performances, club activities, parent engagement events. Images should reflect authentic joy and belonging.
Voice &
Tone
Warm and Affirming
We speak to families the way a trusted neighbor would, with honesty, care, and genuine respect for their journey
Confident and Clear
We say what we mean and back it up with real programs, real results, and real community commitment
Inclusive and Grounding
Our language never excludes, never talks down, and always reflects the full diversity of the Bed-Stuy community
Ambitious Without Pressure
We hold high expectations for every student while making clear that support, not stress, is how we get there